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COVID-19 Has Fuelled Our Love For The Colour Pink

Allow me to retract pretty much everything I said in an earlier post about pink - Is Millennial Pink Here To Stay?

I'll admit that no colour trend has surprised me more in terms of its popularity, flexibility, and longevity and if you take a look around your local homewares stores, it's fairly obvious that our love affair with pink is ongoing.

Furthermore, while no one likes to admit when that they're wrong, I've got another confession to make - I'm starting to embrace the colour.

And I think I know why.

You don't have to be a rocket scientist to draw the connection between our abundant use of pink and our current COVID-19 situation of isolation, which has fuelled our need for a greater sense of security, stability and comfort - some of which can be provided by items such as the ones I mentioned in my post The 6 Products You Need In Your Home To Get Through A COVID-19 Winter .

Pink represents compassion, nurturing and love, and fortunately it is also slowly losing its gender overtones of the 50s when it was seen as a "girlie" colour. Indeed, these days designers embrace the idea of stronger shades of pink for campaigns and feminism to depict strength.

According to Valerie Steele, author of Pink: The History Of A Punk, Pretty, Powerful Colour, "Pink is going through a generational shift." And that is apparent in both fashion and interiors.

Gone are the days when the colour was reserved for bedrooms or kids rooms. Today, designers are using it on walls and in soft furnishings in living areas, and in bathrooms in rose-gold tap-ware and tiling. The colour has surpassed its role as an accent colour, to be used only sparingly.

Shocking pink velvet sofas are a thing!

The best thing about pink is its flexibility. Light, subtle tones warm up neutrals, while its brighter shades convey a sense of luxury and creative confidence.

Not that pink has ever truly disappeared from the design scene. For centuries, Europeans have used it in bare plaster walls, marble bathrooms and velvet curtains, and European men have never been afraid to embrace the colour in their wardrobe.

Such fearlessness with colour might have taken longer to reach Australian shores, but now pink is everywhere, from Scandinavian and Hamptons interiors to Luxe and Tropical ones. Pink is highly versatile and few colours clash with it. Salmon tones work beautifully with neutrals or even teal, (particularly in luxury fabrics such as velvet and linen), but for the more adventurous, there's no limit to your pink game.

When it comes to property styling, however, I'd stick to infusing pink as an accent colour, perhaps on a feature wall in a naturally light room or on the walls in a child's bedroom where a lighter shade will reflect warmth.

Images: 1.Found on Pinterest from delightfull.eu | 2. Found on Pinterest from Rowe Spurling Paint Company | 3. Zana 3 Str Sofa in dusty blush from Interiors Secrets $1490 | 4. French Provincial Adele Occasional Chair from Black Mango $679

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