5 Easy Ways To Ensure A Collaborative Working Relationship With Your Property Stylist

January 24, 2019

Selling your home is a massive upheaval - emotionally and practically. You may feel sadness about leaving your home and the memories you created there, or simply a general sense of overwhelm about how much preparation is required to get your property ready for market.

 

A good relationship with the professionals you choose to guide your through the process are vital to the success of your campaign, and there will inevitably be many factors to take into account when you choose your property stylist. The decision may be based on the recommendation of your agent or a friend; it may be determined by budget or because their design ideas align most closely with your own; or it may simply be because you connect with one person more than another.

 

But once you select one, it is important to maintain a good working relationship. Here are 5 ways to nurture your relationship with your property stylist, through what may be a challenging few weeks:

 

1. Remain objective: Remember why you hired a stylist in the first place - for their expertise. Trust and commit to their ideas. The stylist's job is not to satisfy your secret interior design aspirations. They are styling your home from a business perspective, to meet the demands of your demographic, and to ensure the best return on your investment. The style and stock they choose will be based on different considerations to your own. In their space planning, they also have to take into account the best photographic shots to meet your marketing requirements.

 

2. Don't book other trades on the day of your installation. Be prepared and stick to the timeline. The stylist should be the last person to go into the property ahead of the photographer. Installation day can be affected by a myriad of unforeseeable issues - from weather to parking - so the last thing your stylist needs is to work around other trades, dust and noise. If you have agreed to clean or declutter the house ahead of the installation, make sure that it is done to avoid further delays. 

 

3. Understand stock considerations: Unlike when you buy a piece of furniture from a store and you can order the piece you want, most stylists have to work with the stock that is available to them close to the time of your installation. They may not know which individual pieces are at their disposal until only a few days before, which means they can't promise you the Replica Eames lounge or Egg chair. 

 

4. Trust the instincts and experience of your stylist : Most people have some interest in interior decoration. However, styling a property for sale should not be confused with interior design. They are very different beasts. So let me say it again: trust your stylist. 

 

5. Be collaborative, rather than intrusive.  Styling looks like a glamorous job, but due to its nature, there are many variables to consider on installation day that most owners never have to think about. That is why you will be given a long list of terms and conditions to sign - for your protection, as much as the stylist's. The selection of the scheme is only one small part of the stylist's role. Many of their responsibilities are linked to the logistics on the day of installation, such as: 

  • Insurance for any damage to your property or to the furniture,

  • Ensuring that the access for your delivery and pick up is good,

  • Ascertaining that the dimensions of the furniture will fit through doors and suit the space, 

  • Health and safety on site, 

  • Checking that the right stock turns up - particularly if there is a deadline and the photographer is booked for that afternoon.

Like most jobs, any number of things can go wrong on the day, and they will. The work is fast-paced, and your stylist will be forced to make decisions on the spot, at the same time as transforming your home into a property that meets your expectations, and which, ultimately, will sell. A good stylist will work around these challenges, but it helps if you work with them, rather than against them. A good working relationship will guarantee a smooth and profitable transition, leaving you confident to move into the next stage of your sale.

 

Images: 1. By John Schnobrich on Unsplash, 2. By Alexandra Seinet on Unsplash

 

 

 

 

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