Consultant, Stylist, Friend...
I have worked within the interior decoration industry for the past twenty-five years, in real estate for five, relocation for three, and property styling for the past eight. I started my career in a boutique interiors store in the UK, then moved into a role as design assistant to a successful interior designer in London. For three years, I ran my own painted furniture company - sourcing and painting antique furniture and kitchens - and since my relocation to Australia I have worked for several Sydney property styling businesses in both a design consultant and property styling capacity.
More recently, I have applied my wealth of experience and knowledge to writing about my craft, in my blog, and for articles for real estate sites and magazines such as Domain.
Property styling is a very different beast to interior design. That's why it's so important to recognise that in order to maximise your property's selling potential in a competitive market, you must be objective and listen to the experts. The property must reflect the lifestyle that your potential buyers aspire to buy into, rather than your preferred style.
My main consideration when I take on a job is the return on my client's investment, which is why
property styling isn't simply a question of improving the property's appeal, it is also about downplaying its less marketable aspects.
I draw inspiration from the style and location of the property, the property's demographic, current trends, our beautiful natural landscape in Sydney's Northern Beaches, and best practice property styling recommendations.